Working with the guys at Action Medical Research we developed a identity, brochure and a newspaper and magazine advertising campaign for a new event, trekking along the Great Wall of China.

The concept chosen was a parchment style using large, distressed imagery.


The 6 page, A4 trek brochure showing the interior spread detailing the expedition. It was designed as a market style restaurant table, with note pad, polaroids and maps.


Interior spread detail.


Range of adverts for newspapers and magazines.

Tags: Design, Marketing, Advertising