Working with the guys at Action Medical Research we designed a brochure, a newspaper and magazine advertising campaign for a new charity cycling tour, The Tour of Spain.

Adapting the identity from Action’s successful London to Paris bike ride we used large imagery to really sell the experience and challenge of the ride. The tour is for serious cyclists, given the distances covered, and we wanted to make sure we reflected this in all the material.


The brochure, 10 pages including a fold out registration form.


Inside pages.



Newspaper and magazine print advertising.

Tags: Design, Marketing, Advertising, Print